Organic Web Traffic Versus Paid Traffic
If you own a website, you have one thing in common with every other website owner. Your website needs traffic. Website traffic is considered the one thing that can make or break your business by many business experts. Without visitors to your site (i.e. web traffic) your website is just a vacant piece of property on the internet landscape.
The need for website traffic is obvious. What’s not as obvious is how to get it. Everyone seems to have different formulas for getting traffic to your website. Some people feel that search engine traffic is best. They use special programs like SEO elite to optimize their site (look here for a full SEO Elite Review). Others feel that paid traffic is the best, like pay-per-click traffic from Adwords. (If you go that route, be sure to read the Adwords Help page).
Many of the methods are trendy. Some are barely legal. Others only work for certain industries. But the majority of traffic really comes down to these two kinds: free (natural) traffic, or traffic you buy.
Some experts argue that free website traffic doesn’t exist. They explain that all website traffic costs you something – either money, time or work. While that is true, we will still use the term “free traffic” in the same way most people use the term search engine traffic. Organic traffic is website traffic that you did not directly pay for. Natural traffic can have many different sources. It can come from the search engines. Free visitors can come from incoming links. Free traffic can come when someone puts your website address directly into their browser. Perhaps they heard about your website from a friend, in a published article or on a radio computer talk show. All of these forms of traffic are natural traffic. They are also usually free in the sense that you don’t pay a fee to get that traffic. Here is a page that offers more SEO help.
Paid traffic is exactly the opposite. It is incoming traffic your website gets as a direct result of paying for it. This can be priced by the click from pay-per-click programs like Yahoo Search Marketing. Paid traffic can be a click from a banner that you paid to have displayed on a third-party website. Paid traffic can be from from someone entering in your website url from a paid print ad in a magazine or newsletter. There are several other ways you can pay for traffic.
You may be wondering which way is better? At first glance it may seem that the “free traffic” was better. There is no doubt that free is usually good. But free (natura) traffic takes time to establish. When you first create a website, no one knows about it, so no one will link to your site. The search engines don’t know about your site either, so they don’t show your site in any of the search results. Even viral marketing (word of mouth) takes time to spread. With paid advertising, you can usually start getting traffic right away. Even though paid traffic costs money, you can usually make a lot more money than you pay for ads. In that case, buying traffic is a lot better than waiting for your site to become profitable.
When it comes to a traffic strategy, the smart choice is to use (both|both free and paid traffic techniques|paid and free traffic techniques|both natural and purchased traffic methods} in combination with each other. If you have a unadvertised site, carefully craft a pay-per-click ad campaign to acquire initial traffic. Monitor your paid traffic closely at first. Especially test which words and phrases are most profitable. Refine your campaign to include more profitable words and trim unprofitable keywords. Then, tweak your landing pages for the profitable key phrases and get some incoming links using those profitable keywords and phrases as the link text to specific pages on your site. Within several months, you will be well-positioned in both the paid and organic traffic sources.
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