Excel Database Guide
If you keep in touch with your customers your business WILL be more profitable.
Keeping regular contact with past clients is probably the most disregarded aspect of marketing for most businesses.
This is a HUGE mistake as it is the one area of marketing with the highest ROI.
Do you collect your customers details? If not, then you should be!
Having a database WILL also increase the value of your business.
If you have a list of buyers in your possession you have an invaluable asset as you have the ability to proactively generate sales.
You can generate sales at little to no-cost with if you have a database.
To get started you can either purchase a specialty database or if you don’t want to fork out the money, start with Microsoft Excel.
Creating your own excel database is free (if you have Microsoft Office).
It’s important to set up your excel database the right way. This will avoid any problems down the road.
Here is a link to a web page that shows you how to easily set up your own excel database from scratch; Excel Database Guide.
Now, the next step is to develop systems to keep in contact with the clients and leads on your database.
The post or email is the most efficient way to do this.
Picture two restaurants, both of which you like, however one of those restaurants sends you a quarterly newsletter as well as a nice card on your birthday with a gift card attached.
Where would you go when you next had to take your family out for lunch?
You guessed it. 99% of the time you’d go to the restaurant that kept in good contact with you.
This is the exact reason why wise business people keep a database.
In any business if you become part of your customer’s life then they will automatically become part of your business.
The fastest way to build up your database is to do a prize draw or raffle where people have to fill in their details to enter.
The following month it could be a week-end away at a nice resort or whatever.
Keep at it month after month and watch your database grow.
About The Author:This article is written by Neville Pettersson. Neville runs a small business marketing company in Christchurch, NZ.
He has designed this website as a valuable resource for small business owners to keep in touch with their customers. Visit the website at:
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