Good Going 24

To assist with the advertising of your company you might like to think about the various non-region specific telephone numbers that are available to you, you may already be familiar with some of them, such as the 0800 number or the 0845 numbers, but there are more that you should also acquaint yourself with.

These numbers can be used to great effect in your advertising and in the assessing of the effectiveness of the promotions, as an example if you are having a corporate event and you have got some help with your conference management you should brand all the hand outs and marketing with an 0800 freephone number that you only advertise in association with the event.

Then when a caller calls you about your products or services on that number you know it was due to the marketing or the event itself, businesses like Windsor Telecom provide very sophisticated and useful information packages with their non-geographic number packages these can be used to see where people called from, what time the call was placed and how long they were on the phone for.

All of this is valuable information when used in conjunction with your on-line and off line marketing as you can assess how much business you are receiving from corporate events compared to paper advertising or PPC ads on-line.

I know of a company who were able to save hundreds of pounds a year using this strategy recently in their recruitment.

The company required some new secretarial support and placed an advertisement in the Bournemouth Echo, a local paper, an on-line PPC ad with keywords such as secretarial job Bournemouth and one on the local radio. All these had different telephone numbers to call for ore information, the PPC proved to be the most cost effective and as a result the company were able to spend more of their recruitment budget on-line rather than in print or on the radio.

Now this is only 1 example and internet recruitment may not be the best way for everyone to attract new staff but using the different telephone number options available you can experiment for yourself.

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