Bring Consumer Power on the Net
One of the amazing things about the internet is the possibility to get information from such diverse sources at the touch of a button. It’s like being able to search a huge library and get your answer quickly. Like most things, when business starts to kick in the real potential starts to show. For example if you are shopping, you can go to websites and find out which onlineshop is selling at the best price. It‘s a shopaholic’s dream really. But you can use the web for finding any product really however boring. For example, when I went abroad recently I needed to buy travel money . So I went online, searched google and found the provider with the best deal and foreign exchange rate.
Anyway, that’s why I believe that the internet has shepherded increased consumer power. That can only be a good thing for visibility and transparency – the ability to not be fooled by sales messages, and blinded by big players. It helped me find my travel money at a smaller and less well known providers; but at a much better rate. The internet has also made independent companies thrive – it is the entrepreneur’s dream. Your idea may be scooped up up by a bigger company, but there is room for several big boys at the top. In the world of online dvd rental , there are several key players – let’s see if they can live at the same time.
People power on the internet is also about passing messages. It’s now possible for me to put content up on the web which can be picked up on the other side of the globe as soon as it is up. So we can pass thoughts and be heard – we don’t need a newspaper or a journalist to fight our cause. On my financial news blog I like to point out issues which are of interest in the world. I have got quite a loyal readership and feel that I have managed to reach individuals that I could not have done some decades ago.
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